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Where do you begin??

I was just like you until I began to take floral classes....creative, artistic...my passion was set on fire with floral design!

I am here today to tell you that floral design is for everyone!!

This changed my life & career path. My passion is stronger today....it wasn't always easy....but with practice everyday it became easier and prettier as well.

Compliments and sales for my floral designs also increased. I became a member of the American Institute of Floral Designers in 1992. What is AIFD?? A non profit organization dedicated to promoting the art of floral design as a professional career.

Then I found the best reward was sharing.... everything that was shared by my mentors and teachers!! How lucky I was to learn so many things about floral design.

Until today did you feel there is more to floral design & not finding the right information??? Join a class at the flower classroom...answers to all the questions in EVERY class.

No worries....all you have to do is begin. Classes for everyone, every month, convient times...

I provide: quality content
quality FLOWERS
quality design skills= a floral artist

Christina Burton-Fox AIFD CFD
floral artist & teacher

Keep in touch

Keep in touch by adding your email, receive the postings the following day by email....thank you!

Sincerely,
Christina Burton-Fox AIFD
teacher & designer
10820 W. 64th st. suite 102B
Shawnee Mission, Kansas 66203

913-708-2988
flowerclassroom@gmail.com

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Florists Review tip of the week

Jan 2, 2017  New Year’s Resolutions Hopefully, after the rush of the holiday season ended, you took some time to ...

Saturday, January 14, 2017

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Christina Burton-Fox AIFD floral artist & instructor

Monday, January 9, 2017

Slow Flowers Newsletter

      
Home   |  Workshops & Classes  |  Articles  |   Blog   |  Press  
Welcome to January & Happy New Year! I hope the information shared in this month's newsletter is useful and thought-provoking, Warmly, Debra
Slow Flowers' 
2017 Floral Insights & Industry Forecast 
This is the 3rd Annual Report -- inspired by YOU and your stories!

Unlike most TREND reports, this compilation tracks changing shifts, emerging ideas and new concepts that are taking hold in the American floral world.  Think of it as your Next, New and Now Report. These topics are gleaned from my conversations and interviews that took place with many of you during 2016 – Slow Flowers members, including farmers, florists and creatives.  I know some of you have already experienced these emerging developments and your influence has inspired this list. 
Here are the NINE Slow Flowers' Insights for 2017
#1 WHOLESALERS ARE DISCOVERING AMERICA. Farmer-Florists and small-scale floral agriculture have stepped into the gaping void created when wholesalers turned their backs on local flower farmers. And now those wholesalers are waking up to the missed opportunity.
#2 MORE FARMS ARE SELLING DIRECT. The conventional wholesale model is changing, as traditional channels of floral distribution are disrupted. I predict that more flower farms will seek and establish new ways to bypass the conventional wholesale pipeline and market direct to florists and consumers. 
#3 RETURN OF BRICK AND MORTAR. There’s a lot of flower power going on as independent and progressive florists are signing leases and opening retail spaces in the same markets that have witnessed mainstream mom-and-pop floral storefronts being shuttered.
#4 MICRO-REGIONALISM. Across the country, farmers and florists are forming unique alliances for commerce, marketing and promotion. The net benefit means more local flowers available to more consumers.
#5 LOCAL FLOWERS MOVE INTO MAINSTREAM RETAIL CHANNELS. Major wire services and mass merchants embrace LOCAL Flowers. At least one major wire service, FTD, has determined there is customer demand for local and American grown flowers. FTD now devotes a single page of its web site to the new “Homegrown Collection,” with the tagline: Thoughtfully gathered and locally grown on American farms.
#6 FLORAL TOURISM. More than ever, design schools and flower farms are producing floral-themed experiences – from tours and dinners to private workshops. Truly, there is a cultural shift symbolized by the many inspiring ways that the Slow Flowers community connects consumers with local flowers. I’m excited to see what you create in 2017 — and move over wineries! Tourism is coming to America’s flower farms.
#7 LUXE AND LUSH TROPICALS MIX BEAUTIFULLY WITH GARDEN ANNUALS AND PERENNIALS. We're tracking a renewed fascination with tropical-infused arrangements and bouquets. These elements are used as accents that spice up garden-inspired floral design.
#8 COLOR UPDATE — Beyond Blush.  The spectrum for wedding flowers is broadening, and two themes are emerging as favorites among Slow Flowers farmers and designers: Butter Yellows and Muddy Neutrals. 
#9 SLOW FLOWERS INTERNATIONAL. Canada launched in 2016 and now floral designers and flower farmers in Italy and France have asked to join the Slow Flowers Movement! This has prompted our initial efforts to form Slow Flowers International -- stay tuned for news to come!
Click here to read more about the 2017 Forecast►
Slow Flowers Year in Review

Last year at this time, listener downloads for the Slow Flowers Podcast had reached 76,000 over the course of two-and-one-half years. In the December 28, 2016 "Year in Review" for Slow Flowers, I reported that 2016’s listenership nearly doubled in 12 months' time, meanings as many people tuned into my weekly episode in 2016 than in the previous 30 months combined.
That’s the best news I could ask for as we reflect on the successes and strides of 2016.
ACCOLADES: The Seattle Wholesale Growers Market honored me with the Growers’ Choice Award for outstanding contributions to revitalizing the local floral community.
The Garden Writers Association honored Slowflowers.com – the web site – with a Silver Medal in the digital media category and also inducted me into its Communications Hall of Fame
MEDIA ATTENTION: Martha Stewart Living featured Slow Flowers and the slowflowers.com directory in its February 2016 issue, writing: “The benefits of choosing locally grown foods over those from all over the world extends to flowers as well. That’s why (we) like Slowflowers.com, an online directory of more than 600 florists and flower farms across the United States.” 
AMERICAN FLOWERS WEEK 2016: In a one-month period we generated more than 1.3 million impressions on Instagram and Twitter alone, up from 400,000 mentions during the same campaign period in 2015. These metrics indicate huge potential for those who get involved in American Flowers Week and use it as a marketing, promotion and branding tool.
SLOW FLOWERS ON FACEBOOK: In 2016, we launched the Slow Flowers Community Page on Facebook, which now has more than 1,000 members. It’s a forum for you to share your creativity, your curiosity and your story with kindred spirits. Please find us online and join in the fun.
PUBLIC RELATIONS: In 2016, we launched our first Slow Flowers Editorial Look Book, an image package released to the press for stories and blog posts. All Premium members of Slowflowers.com are invited to submit images of their flowers and designs for inclusion in these themed campaigns. The first one — Harvest, Home & Holiday, was beautiful and inspiring, and it was picked up by countless news outlets across the country. 
Click here to read the entire 2016 Recap ►
Save the Date: Upcoming Workshops & Events
JANUARY 27thAmerican Beauty: The Slow Flower Movement from Field to Vase
Join Debra at the Alaska Peony Conference as she presents the "State of American Grown Flowers," a presentation highlighting the who/what/where and why details about increased consumer demand for local, seasonal and sustainable flowers.
Please join Debra at the 3rd Annual PNW Cut Flower Growers Meetup and make important connections with fellow flower farmers
Price: $25/ individual $40/farm couple. Please bring a check or cash to pay at the door.
Great Topics: Germination/Propagation, Soil Blocking, Farmer/Florist Movement and How to Create Your Own Niche, Design for the Flower Farmer + Important discussion on the future of this PNW Cut Flower Grower Group 
Special Guests include Dave Dowling-former flower farmer and Ednie Bulb Rep and
Debra PrinzingSlowerflowers.com
Find more details here. Questions? Email to: pnwcfg@gmail.com 
FEBRUARY 22ndBlooming Beauty: Tips, Tricks and Ideas for the DIY Floral Designer
Debra will share 10 useful and inspiring floral design lessons, giving you the confidence you need to channel your inner floral designer. She’ll also share proven Slow Flowers methods for extending vase life and provide her resource guide for DIY floral designers.
Wednesday, February 22, 2017 at 1:30-2:30 p.m. 
Washington State Convention Center, Seattle
Free with your ticket to the Northwest Flower & Garden Show! More details here.
March 6th & March 7th
9 a.m.-4:30 p.m.
Floressence Studio, 5628 Airport Way S #240, Seattle, WA 98108
Join the SLOW FLOWERS TWO-DAY CREATIVE WORKSHOP
Here is a great chance to spend two full days building and branding your creative voice and vision with two successful women in the floral world. Enjoy an extraordinary experience as you investigate the brand assets of your company and use visual storytelling techniques to communicate effectively with your audience. This intimate, hands-on, full-immersion course takes your floral or other creative business to the next level. You’ll leave with newfound confidence and essential messaging tools to share your professional passions with focused visual and written content. Don’t miss it!
Anne Bradfield, founder and creative director of Floressence, Seattle, Washington
Debra Prinzing, founder and creative director of Slowflowers.com
SPECIAL DISCOUNT FOR SLOW FLOWERS MEMBERS: $995, includes your own video footage for your marketing and website content.
Slow Flowers in the News
Our 2nd Mention in GRIST.org

"Love fresh cut flowers? Here's how to find greener ones" -- a notable piece in the leading source of intelligent, irreverent environmental news and commentary that’s been around since 1999.

Click here to read "There's a local flower movement blooming," a 2015 Grist.org piece about Slow Flowers.
Click here to read "Love fresh cut flowers?" ►
Local Flowers featured in FLORAL BUSINESS


Click here to read the entire article►
LISTEN: Slow Flowers Podcasts for December
Voices of the Slow Flowers Movement
Each week the Slow Flowers Podcast releases a new episode featuring timely interviews with flower farmers and floral designers whose wisdom and insights will inspire you!
Check out the wide range of guests we've heard from this month. In the month of December, listeners downloaded more than 9,000 episodes! 
THANK YOU TO ALL OF OUR SPONSORS
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Christina Burton-Fox AIFD floral artist & instructor

Anthurium and Bamboo Design by Pim van den Akker | Flower Factor How to ...



Christina Burton-Fox AIFDfloral artist & instructor

Florists Review Tip of the Week

Jan 9, 2017 

Finalize Your Valentine’s Day Menu 
There’s still time to determine your Valentine’s Day floral menu. If you’ve resisted menus in favor of only custom creations, then maybe consider testing the plan this year with a single special rather than an entire menu, and see how just one shop special can impact your planning, assembly time and profitability.

Here are three tips to help you plan your menu, whether you offer multiple items or just a single one.

1.  Plan arrangements to use flowers in quantities of two or five. Because many specialty flowers come in bunches of 10, this strategy will help avoid leftovers.

2.  To calculate construction time, try this formula: Multiply the number of insertions by the number of arrangements to be produced and multiply by five seconds per insertion to approximate how much production time will be required.

3.  Look to past sales records to see what price points appeal most to your customer base. Try to have a variety of pricing options. If you have a full menu, create one or two at the lower end, two to three in the middle range and one to two at the higher end. With just a single menu item, offer it in value, midrange and luxury options.

Christina Burton-Fox AIFD floral artist & instructor

AIFD January Marketing tip

January Marketing Tip

How to Get a Piece of the Wedding (market) Cake
By Paul Jaras AIFD, CFD 

As much as 30% of your wedding sales this year will come from couples who became engaged over the last two months and particularly over the holidays. Take advantage of this and begin to claim your market share. 

Hundreds of women ready to give you their business will be walking the aisles at wedding fairs. Stand out by bringing your very best to the table. Bright, attractive visuals including a current digital portfolio and only the very best examples of fresh floral work are essential to representing yourself well. 

Ramp up posting to your social media streams with high quality wedding images. Show that your ideas are current and on-trend. You know what's likely to be popular in your area - present two or three bouquets within each look and ask page followers to vote for their favorites. Likes and shares will help spread the word.

Updating your website is also in order. Review key words on wedding pages and make changes to ensure search engines are sending traffic your way. Older pictures need to be replaced by fresh ones. It's important to show you know what's hip and hot. Take popular looks and present a fresh twist or signature finish to make them your own. 

Whether you are investing a great deal of time, money and effort preparing for a bridal fair, or a little less by updating website and social media content, any action you can take now will help get you your piece of the wedding (market) cake.



Capture the brides in you area...they want to do business with you....make sure your website & staff are ready to give them the day of their dreams!


Christina Burton-Fox AIFD floral artist & instructor

Wednesday, January 4, 2017

AIFD Partners



AIFD Thanks Its Partners
Industry Partners
Accent Decor, Inc. www.accentdecor.com
Alpha Fern Company www.alphafern.net
Amy's Orchids
Baisch & Skinner http://www.baischandskinner.com/
Ball Horticultural Co. www.ballsb.com
Berwick Offray, LLC www.lionribbon.com
Biz One, Inc. www.ohanamarket.com
Bloom Nation, LLC www.bloomnation.com
BloomNet http://mybloomnet.net/
CalFlowers www.cafgf.org
California Cut Flower Commission
Candle Artisans, Inc. www.candleartisans.com/pages01/main.html
Crystal River Design www.crystalriverdesign.com
David Austin Roses www.davidaustinrosesusa.com
DESIGN MASTER color tool, inc. www.dmcolor.com
DWF Wholesale Flowers http://www.dwfwholesale.com/
Elite Flower Services, Inc.
Eufloria Flowers http://www.eufloriaflowers.com/home.html
Fitz Design, Inc. www.creationsbyfitzdesign.com
Fitz Plus http://www.fitzplus.com/
Florabundance, Inc. www.florabundance.com
FloraCraft www.floracraft.com
Floralink www.floralink.com
Floranext www.floranext.com
Floral Supply Syndicate www.fss.com
Florida Nursery, Growers and Landscape Assoc. www.fngla.org
FloristWare www.floristware.com
Flowers &
Frank Adams Wholesale Florist www.frankadamswf.com
FTD www.ftdi.com
Garcia Group
Gardens America, Inc. www.gardensamerica.com
Gems Group Inc. www.TheGemsGroup.com
GotFlowers Inc
Green Point Nurseries, Inc. www.greenpointnursery.com
Green Valley Floral www.greenvalleyfloral.com
Focal Points 22
Groflowers www.groflowers.net
Kennicott Brothers Company www.kennicott.com
Kitayama Brothers Greenhouses http://www.kitayamabrothers.com/
Knud Nielsen Company, Inc. www.knudnielsen.com
Liberty Blooms http://libertyblooms.com/home.php
Lion Ribbon www.lionribbon.com
Mayesh Wholesale Florist, Inc. www.mayesh.com
Mellano & Company www.mellano.com
Modern Collections Inc http://themoderncollections.com/en/
Natural Decorations, Inc ndi.com
Ocean View Flowers www.oceanviewflowers.com
Passion Growers www.passiongrowers.com/web/home.asp
Phoenix Decorating Co. www.phoenixdeco.com
Random Acts of Flowers www.randomactsofflowers.org
Shinoda Wholesale http://www.shinodadesigncenter.net/
Smithers-Oasis/Floralife www.smithersoasis.com
Stemcounter.com www.stemcounter.com
Syndicate Sales, Inc. http://www.syndicatesales.com/
TeamFloral www.teamfloral.com
Teleflora http://www.teleflora.com/
The John Henry Company /Multi Packaging Solutions
www.jhc.com

The Queen's Flowers/ Benchmark Growers http://www.queensflowers.com/
The Sun Valley Group, Inc. http://www.thesunvalleygroup.com
UFN www.ufn.com
United Wholesale Flowers www.unitedwholesaleflowers.com
Universal Greens & Flowers www.universalgreens.net
Unlimited Containers, Inc. www.unlimitedcontainers.com
Valley Floral Company
Virgin Farms Inc. http://www.virginfarms.com/
Wm. F. Puckett, Inc. http://www.puckettfern.com/
Education Partners
Academy of Floral Arts www.academyoffloralart.com
Aimi Floral Designers www.shokubutu-kobo.com
Anne Arundel Community College www.aacc.edu/floraldesigner
Benz School of Floral Design http://aggie-hort.tamu/edu/benz-school
Fioriology http://fioriology.com/
Floce Nine Flower School
Floral Design Institute www.FlowerSchool.com
Floriology Institute www.mybloomnet.net/floriologyinstitute.html
Institut de Artflor www.idartflor.com
Institute Professional Flores Design Fa Ngai Long www.adfdm.com
Instituto Mexicano Tecnico Floral Plantel Monterrey
www.imtf.com.mx

International of Flower Arrangement Limited www.jameswongflorist.com
J-Florist School www.jflos.com
Judith Blacklock Flower School www.judithblacklock.com
Nobleman School of Floral Design www.noblemanschool.com
Palmer School of Floral Design/Palmer Flowers http://www.psfd.net/
Pui Wa Floral Design School www.cpwdesign.com.mo
Solomon Bloemen www.solomonbloemen.com
Southern California School of Floral Design www.philrulloda.com
The New York Botanical Garden www.nybg.org/adulted
The School of Floral Arts LLC
Yola Guz AIFD School of Floral Design

State Floral Association Education Providers
Arizona State Master Florist www.azflorists.org
Arkansas Florist Association http://www.azflorists.org/
California Certified Florist Program www.californiacertifiedflorist.org
Floral Association of the Rockies www.floralassociationrockies.org
Florida State Florists Workshop and Testing (FSMD) www.floridastatefloristsassociation.com
Georgia State Florists' Association www.georgiastateflorist.com
Illinois Certified Professional Florist (ICPF)/ Illinois Master Florist (IMF) www.isfaflorists.com
Maine Florists’ & Growers’ Association
Michigan Floral Association www.michiganfloral.org
Minnesota State Florist Association mnsfa.org
New Hampshire State Florists Assn.
North Carolina Certified Professional Florist www.ncflorist.org
North Dakota State Florists Association c/o Lowe's Floral
South Dakota Certified Florist www.sdflorists.org
Texas State Florist Association www.tsfa.org
Wisconsin and Upper Michigan Florists Association www.mumfa.org
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Christina Burton-Fox AIFD floral artist & instructor