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Where do you begin??

I was just like you until I began to take floral classes....creative, artistic...my passion was set on fire with floral design!

I am here today to tell you that floral design is for everyone!!

This changed my life & career path. My passion is stronger today....it wasn't always easy....but with practice everyday it became easier and prettier as well.

Compliments and sales for my floral designs also increased. I became a member of the American Institute of Floral Designers in 1992. What is AIFD?? A non profit organization dedicated to promoting the art of floral design as a professional career.

Then I found the best reward was sharing.... everything that was shared by my mentors and teachers!! How lucky I was to learn so many things about floral design.

Until today did you feel there is more to floral design & not finding the right information??? Join a class at the flower classroom...answers to all the questions in EVERY class.

No worries....all you have to do is begin. Classes for everyone, every month, convient times...

I provide: quality content
quality FLOWERS
quality design skills= a floral artist

Christina Burton-Fox AIFD CFD
floral artist & teacher

Keep in touch

Keep in touch by adding your email below, receive the postings the following day by email....Thank you!

Sincerely,

Christina Burton-Fox AIFD
floral artist & instructor

10820 W. 64th st. suite 102B
Shawnee Mission, Kansas 66203

913-708-2988
flowerclassroom@gmail.com

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Featured Post

CMG Color Alert

Color Marketing Group presents "Edo Eau" from CMG's 2017+ Asia Pacific Forecast Color continues to refre...

Wednesday, February 8, 2017

Mayesh Minute: Dutch Orchid Nursery



Christina Burton-Fox AIFDfloral artist & instructor

Florists Review Tip of the Week

Feb 6, 2017 

Calling All Valentines
With Valentine’s Day so near, now is the time to do everything you can to make the most of this major opportunity.

To ensure you don’t let any past customers slip by, call them directly to remind them to place their orders. Sort through your POS system’s data for every customer who placed an order last year during the week surrounding Feb. 14. Then divide that list among your staff, and have them call to offer this year’s specials.

While men buy primarily flowers and plants at Valentine’s Day to give to a significant other, women are more likely to buy for a wide array of loved ones—spouses and sweethearts as well as mothers, friends, children and even themselves. When female customers call or stop in to place holiday orders, have staff members ask, “Have you treated yourself this Valentine’s Day?” and suggest some specific menu items for such purchases.

Christina Burton-Fox AIFD floral artist & instructor

CMG Chroma Zone Forecast

Mark your Calendar for a
Color Marketing Group® recently revealed the 2018+ World Color Forecast™ during last year's International Summit and now we begin to forecast color directions for 2019 and beyond.  This year members will convene in ChromaZone® Color Forecasting Workshops being held in North Carolina, Ohio, Ontario, Illinois, Massachusetts, Texas and California.  International events will be held in Singapore, Italy, Spain and China.   The final results from these color forecasting events will be revealed later this year at the annual International Summit being held in Portland Oregon, November 10th to 12th.
What's new this year?
The cornerstone of our events is the color forecasting process which is why, this year, we are offering 2-day Super ChromaZones in Cleveland and Boston.  These 2-day events are exclusive to CMG members and, in addition to the color forecasting process, will offer an educational component, more opportunities to connect with your tribe, and more time to share and collaborate on what matters most - trends, influences, and color!
Check out our 2017 Calendar of Events
CMG's Workshops offer a unique opportunity to work with some of the world's leading color specialists; experts who forecast color directions across all industries; who connect the dots on leading global trends, identifying what will influence color, and how this will impact consumer buying.
Color Sells & The Right Colors Sell Better®
Each ChromaZone® Workshop is a collaboration of minds; a joint effort to understand and interpret what is happening in the world around us and how this will influence color.  Participants identify 16 colors, along with the influences and inspirations that define them, that they believe will trend in 2019.  These final colors are then further curated from each of the regions to form CMG's World Color Forecast™, representing color directions from North America, Europe, Asia, and Latin America.
What makes our forecasts unique?
CMG's forecasts are created by members in collaborative multi-industry Workshops.  They are cross-industry, applicable across  multiple industries and multiple product lines - and they are directional, focusing on the directional change in colors and color families.  Our final Forecasts are the collaborative output of hundreds of color design specialists who have come together during the year to discuss, share, think, participate and collaborate in color!
Who can participate?
Workshops are also open to Non CMG Members involved in either the application or analysis of color.  Participants are industry icons, leading brands, visionaries, forward-thinkers and the next generation ... united by their passion for color and their need to know WHAT'S NEXT?
How to prepare for a ChromaZone®
Each participant is asked to plan and prepare in advance; to research; identify influences, trends and drivers; and to bring samples and color stories to support their findings.  This research is then shared, discussed, and narrowed down to common themes, trends and ideas.  The final product - a digital Forecast of 16 colors that will trend in 2019 - is distributed to all participants. 
How do I register for a ChromaZone® Workshop?
Registration is simple; choose the Workshop closest to you and sign-up!  A full list of the Workshop dates and locations can be found on the CMG website.

Christina Burton-Fox AIFD floral artist & instructor

CMG Color Alert

Color Marketing Group presents "Edo Eau" from CMG's 2017+ Asia Pacific Forecast
Color continues to refresh and invigorate the world of design and living with Edo Eau, CMG's  Asia/Pacific key color for 2017.

From a small stream to a wide ocean, to the most intimate of spa experiences, water is the source for cleansing, refreshing, and sustaining life. This bold, water-based aqua is robust with energy and adds a buoyant color addition to wardrobe and home.

It adds "color pop" to whatever it graces, making handbags and accessories come alive, and creating a kitchen focal point that entices the eye. In home decor, it can grace a statement piece of furniture, or accent a surface. From pebbled leather, to enamel finishes, to subtle textiles, Edo Eau will add a bright color, and remind you of its watery origins.

Take a moment to refresh yourself with Edo Eau.


Christina Burton-Fox AIFD floral artist & instructor

Mayesh Best Practices for Roses 2017


M
ayes
ROSES: PREP, CARE & HANDLING
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BEST PRACTICES for Rose Care        by Mayesh Wholesale
The night(s) prior to your roses arriving prepare buckets with water and stage inside your cooler.
The day the roses arrive, open boxes and spread roses on rack in the cooler for at least an hour and up to four hours prior to cutting and placing in water that has a correct dose of hydrating solution (Floralife; or equivalent from Chrysal etc.). Do not use flower food at this stage.
Alternatively, prepare buckets of water with professional floral hydrating solution and stage in a cool part of the shop. Let roses acclimatize to ambient temperature of the shop where the buckets are staged, and then cut and place in water. The key is to ensure that the roses and the water are more or less the same temperature. Do not plunge cold stems into warm water or warm stems into cold water as the shock could cause a blockage in the stems, and they may not hydrate properly.
Do NOT unwrap the roses until they have hydrated for at least an hour, and preferably two to three. If you hydrated the roses outside of the cooler, after about an half hour or so put into the cooler. By leaving the wrappers on, the water can hydrate the stems and restore them to a turgid and stable state, restoring strength and elasticity to the stems and flowers.
After two or three hours you may loosen the cardboard sleeve and remove it. It is suggested that you keep the plastic sleeve in place. It is not recommended that you leave the cardboard sleeve on longer than 24 hours once they are in water as the hydrating blooms will start to swell against the packaging and the other roses.
When cutting the stems of roses, it is suggested that you use very sharp and clean cutting equipment, blades and knives. Because of the high volume at this time of year, bench-cutters are normally used by many floral businesses, but make sure they are sharp and cleaned regularly throughout the processing task. If you like to hydrate each stem with an individual cut on each stem, it is recommended that you cut the whole bunch and hydrate with the sleeve in place, and then after two or three hours has elapsed, process as you would usually do.
Maintain your roses in buckets that may be full but not packed tightly. Keep roses away from breezes, drafts and fans, and where necessary tent them with a clean plastic cover (drop cloth from Home Depot is ideal and inexpensive).
If necessary, change the water and re-cut the stems every two to three days. This step is normally not necessary except when large volumes of flowers are being processed and also during holidays where roses are a large investment: Any stem that perhaps was not drinking water properly, was inadvertently not cut or had a clogged stem is afforded an opportunity to be perfectly hydrated.
Remember to remove any leaves that will fall below the water line in the buckets as this can cause copious amounts of bacteria and organic material to block stems from drinking water properly.
Leave the guard petals on until you are close to using for an order. Guard petals protect the inner blooms from damage due to handling but also inhibit a flower’s ability to open. Removing them initiates a signal to the flower to start opening.
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Christina Burton-Fox AIFD floral artist & instructor

Wednesday, February 1, 2017

Slow Flowers Newsletter ~ the conscious choice for buying and sending flowers

 
      
 
 
Home   |  Workshops & Classes  |  Articles  |   Blog   |  Press  
 
 
 
 
Welcome to FEBRUARY! We've been busy planning some exciting programs, promotions & projects for 2017~ I hope the information shared in this month's newsletter is useful and thought-provoking, Warmly, Debra
 
 
 
 
 
Slow Flowers VALENTINE'S DAY Look Book 
 
 
Designed by Teresa Sabankaya, Bonny Doon Garden Co. © Danyelle Dee Photography
 
 

Grown not Flown, the American-grown Valentine's Day message from Slow Flowers' floral designers and farmer-florists

Make it a SLOW Valentine's Day! We're thrilled to announce the release of our Valentine's Day Look Book, sent to editors and online/print publications across the U.S.
Thanks to all who participated. Inclusion in the PR Web Look Book is open to all Premium Slow Flowers Members. You can also submit as a Standard Member for a small additional fee. The package was released on January 24, 2017, to provide a three-week lead time for editors planning Valentine's Day-themed stories.
As of February 1st, according to the PR Web analytics, the package has had 100k headline impressions and total online pickup from 181 outlets with potential audience of 203 million. 
 
 
Click here to read the entire release►
 
 
PR Package #3 Slow WEDDINGS
Call for Submissions
 
 
 
Designed by Nikki Shenk, Linger Flowers
 
 
 
Our NEXT Slow Flowers Editorial Look Book is set for a March 6, 2017 Media Release -- and you're invited to participate! 
Our SLOW WEDDINGS image package will be distributed to the press for stories and blog posts. All Premium members of Slowflowers.com are invited to submit images of their flowers and bouquet/boutonniere/wedding designs for inclusion in this campaign. DEADLINE: February 28th.
 
 
Click here for all the details►
 
 
Meet the SLOW FLOWERS JOURNAL

 
 
 
We've just unveiled the SLOW FLOWERS JOURNAL, our new online magazine that delivers news, features, profiles, Q&As, opinion pieces and lots of gorgeous photography tailored to you.
By producing dense, substantial, well-reported and well-written editorial pieces, I believe this content will change your attitudes and further engage you in the world of domestic and local flowers.
The Number One Question we ask is:
What is the Slow Flowers story?
We’re also curious to learn:
Where did you source the flowers used?
Who grew those flowers?
Were sustainable practices used?
If you can address these questions, you’re well on your way to publication!
 
 
Click here for our SUBMISSION GUIDELINES►
 
Save the Date: Upcoming Workshops & Events
 
 
 
 
 
March 6th & March 7th | 9 a.m.-4:30 p.m. | Floressence Studio
5628 Airport Way S #240, Seattle
You're invited to join Anne Bradfield of Floressence, filmmaker Jason Miller and me for the Slow Flowers Creative Workshop
This workshop draws from my florist-focused curriculum, which combines “floral memoir” with storytelling for web and digital media.
In 2016, I partnered with experienced design educators to lead the workshop in Santa Cruz, Sonoma County and Raleigh, North Carolina.
Many of our Seattle Slow Flowers members have asked when I’ll lead the workshop there. Now’s the time to sign up, folks!
The format’s success allows non-writers to unlock their voices using new techniques and exercises to communicate values, mission, brand and aesthetic. The workshop is designed to give floral creatives more tools for everything from blogging and newsletter-writing to handling media interviews.

Anne Bradfield, founder and creative director of Floressence will lead our floral design exercises, sharing her story and creative philosophy to help everyone embark on designing an arrangement that expresses individual style.

One of the very special elements of our workshop is the addition of video and audio interviews. We’ve asked Jason Miller, who has a background in film and documentary production, to partner with us. You will leave our workshop having filmed a 1- to 2- minute autobiographical interview that depicts your floral design aesthetic/style, as well as you telling your story as a creative individual.

I’m so excited for you to have a short clip that you can use on your web site, on social media, and to share with potential clients. It will be a marketing tool designed just for you, with you as the star, warmly, 

Debra Prinzing, founder and creative director of Slowflowers.com

SPECIAL DISCOUNT FOR SLOW FLOWERS MEMBERS: $950, includes your own video footage for your marketing and website content.
 
 
Check Out all Details & Register Here ►
 
 
Announcing SLOW FLOWERS SUMMIT 2017

 
 
 











Our Inagural SLOW FLOWERS SUMMIT 
has been called a "TED Talk for Flower Lovers." 
Developed and produced by Debra Prinzing and Slow Flowers LLC, this one-day event is designed to celebrate AMERICAN FLOWERS WEEK (June 28-July 4, 2017) and bring together creatives, thought leaders and change agents with a lecture series featuring leading voices in the progressive American-grown floral community.

The SLOW FLOWERS SUMMIT will stimulate your curiosity by inquiring, informing, including, instigating and inspiring conventional assumptions as we explore conscious and ethical practices in the floral industry. Please mark your calendar to join us!!
 
 
Check Out all Details & Register Here ►
 
 
 
Please join Debra at the 3rd Annual PNW Cut Flower Growers Meetup and make important connections with fellow flower farmers
Price: $25/ individual $40/farm couple. Please bring a check or cash to pay at the door.
Great Topics: Germination/Propagation, Soil Blocking, Farmer/Florist Movement and How to Create Your Own Niche, Design for the Flower Farmer + Important discussion on the future of this PNW Cut Flower Grower Group 
Special Guests include Dave Dowling-former flower farmer and Ednie Bulb Rep and Debra PrinzingSlowerflowers.com
Find more details here. Questions? Email to: pnwcfg@gmail.com 
 
 
 
 
FEBRUARY 22ndBlooming Beauty: Tips, Tricks and Ideas for the DIY Floral Designer
Debra will share 10 useful and inspiring floral design lessons, giving you the confidence you need to channel your inner floral designer. She’ll also share proven Slow Flowers methods for extending vase life and provide her resource guide for DIY floral designers.
Wednesday, February 22, 2017 at 1:30-2:30 p.m. 
Washington State Convention Center, Seattle
Free with your ticket to the Northwest Flower & Garden Show! More details here.
 
 
 
 
Slow Flowers in the News
 
 
 
 
 
 

 
 
 
 
January 2017 welcomed the arrival of a new, expanded and redesigned FLORISTS' REVIEW Magazine and Slow Flowers is featured inside its covers in a big way. 

Thanks to our relationships with many lifestyle publications like FLORISTS' REVIEW, we are providing more creative content about American-grown flowers and the farms and florists who supply those blooms with audiences hungry for authenticity and inspiration!

Debra Prinzing's article in this issue, entitled "Four Seasons of Floral Design," features the artistry of Kelly Shore of Petals by the Shore, and the flowers, foliages and plants grown by Leon and Carol Carrier of Plant Masters flower farm. The message, in Kelly's words:

It was after learning more about the Slow Flowers movement that Kelly asked herself, "What would happen if I made a bouquet in every season on someone's farm?"
The answers are beautifully revealed in a 11-page feature spread! 
 
 
Click here to subscribe to Florists' Review►
 
 
Local Flowers for Local Brides & Weddings
 
 
 
 


 
 
 
 
In January, eleven Slow Flowers members in Seattle worked with me to pool their marketing dollars to create a beautiful, full-page ad promoting “Show Your Love with Local Blooms” that appears in Seattle Met Bride & Groom, one of our area’s top wedding magazine.
Bottom line: Each florist spent less than $400 to be part of a full-page ad that none could afford at the rate of $4,200. Innovation and collaboration — equals success for the entire community. If you are interested in replicating this effort with your regional bridal publication, please get in touch!
 
 
 
 
 
LISTEN: Slow Flowers Podcasts for January
 
 
 

We also recently learned that Gardenista.com named the Slow Flowers Podcast to its list:
"8 Best Garden Podcasts to Listen to Now"

"Here’s our highly personal list of best, favorite, must-listens. In her weekly Slow Flowers podcast, Debra Prinzing talks to florists, flower farmers, and DIY floral designers who support the Local Flowers movement." -- Gardenista.com
 
 
 

Voices of the Slow Flowers Movement Each week the Slow Flowers Podcast releases a new episode featuring timely interviews with flower farmers and floral designers whose wisdom and insights will inspire you!
Check out the wide range of guests we've heard from this month. 

We have some great news to share with you! In January The Slow Flowers Podcast reached 150,000 downloads!
 
 
 
 
THANK YOU TO ALL OF OUR SPONSORS
 
 
Christina Burton-Fox AIFD floral artist & instructor