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Monday, September 15, 2014

Students Asymetrical Floral Designs

Today the students created Asymetrical Designs.  This is the third day to design…I think they did a fantastic job!!  Everyone created 4 designs….
Explore Floral Design Class will begin again on September 30th on Tuesday & Wednesday Evenings….
join me in the classroom…































Florists Review magazine tip of the week


September 15, 2014    Florists Review tip of the week

Design Technique: Banding

img2Banding is the decorative wrapping of a stem, or a group of stems, in one or more places using raffia, ribbon, thread, wire, yarn, colored tape or other ties.

In the strictest sense, banding serves no functional purpose. It is meant to provide ornamentation, but it also may physically bind materials together. Containers also may be decoratively enhanced with banding.

Here, a garland of dried pumpkins (Cucurbita) and bay leaves bands a tricolor bundle of wheat. The garland is purely decorative, providing no structural support since the wheat is tightly massed into the cylinder vase.

Wednesday, September 10, 2014

Sunflowers…what's new

Sunflowers…new colors, forms and sizes…

Sunflowers are availabel year round bu productions peaks from June through October.  Some varieties, especially novelties are available only during the peak months.


July 2014 Florists Review Magazine

Explore Structural Floral Design the balance of floral ART & mechanics


Join Bill and I for 2 days of Floral Art instruction.  We will explore the how to's and inspire you to take your ideas into the reality of Floral ART.

As we finish the class on Friday the classroom turns into the ART exhibition space open to the ART community of Kansas City.  Estimates of enthusiats that evening up to 3,500 people.  Our class will have information in Pitch Magazine, and it will be the FIRST Floral ART Exhibit in the Crossroads.  This is truly exciting for Floral Designers.

The location of the Gallery is in the heart of the Crossroads.  The exposure to the Community…and the confidence and happiness you will get from creating this piece….."Priceless"

Enroll thru this PayPal linkhttps://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=9Q3GAGNL599GW

 You can copy and paste this in your browser.  I will confirm your design table registration. 
 This class will be open to 16 Students.

Bill & I are looking forward to meeting you in class!!

Christina Burton-Fox  AIFD          Bill Harper AIFD

questions???  email me at:      flowerclassroom@gmail.com


Florists Review Magazine tip of the week


September 8, 2014    Florists Review Magazine

See with a customer's eye

img2You enter the shop every day, but how often do you truly see what your customers see? Many of us use a backdoor or side entrance to our shops, and if that’s the case for you, be sure you take time to enter your shop through the front door on a regular basis.

Pick different times of day and days of the week – and whenever you’ve re-set the showroom. You’ll get a better idea of how well your merchandising draws the eye and flows throughout the store – and whether any tweaks are needed. Encourage your employees to do the same, taking note of their impressions as well.

_________________________

We should always look at our retail space like a customer…beacuse without customers we won't have our retail business open very long.  Celebrate and listen to your customers…be your own customer!
flower classroom

Saturday, September 6, 2014

AIFD September Marketing tip


September Marketing Tip
By Jenny Thomasson AIFD, CFD 

The autumn wedding shows are starting. How best to make a memorable impression on the brides? Jenny Thomasson says,"Get Social!"

Everyone's on Facebook (and you should be if you are not!). As you are working a bridal show, many brides will want to take a picture of your design to refer to later. Let them. In fact, invite them to! As they photograph your flowers, ask them to post the picture on their Facebook page and "tag" your company. Bride's are happy to post their favorite bouquet pictures so their friends can see and they will remember what they liked. It's truly a win-win.They have a reminder of your designs and you get a shout out in the social media world.

Imagine just how far this can go. Start with 100 brides photographing and tagging an arrangement.They each have 100 friends that see the design tagged with your shop's name....now you have exposure to 10,000 people! The hope is they will like, comment and share the photograph with their friends...now your beautiful flowers and shop name has reached more people than you could ever hope to during the actual bridal show.

And...there is more! You will receive notification of the Facebook tag so you can follow up with the prospective bride after the bridal show. How cool is that?!?!?

As you prepare for the coming show season, get social and spread the love!

Customer Service…by Darren Dennington ~ Service with a Smile




As I read thru this information pertaining to the food industry, I know… the floral industry can use these same stratigies for customers in our shops…not the typical…. Hello how can I help you type of greeting.  Enjoy the article:

 
Good evening, my name is Darren. What can I get you?
Such a typical greeting from the sever to a guest, right. Try it this way instead.
How is everyone today? What a great afternoon outside today! I really like your hat, did you go to school there?
If you add a simple follow up question or two here, now you have a conversation before you have mentioned a single detail about the restaurant.
I hope everyone is looking forward to a great meal!
If I was sitting there I would probably go with a Sangria, a Sam Adam's Summer Ale and maybe a Strawberry Smoothie for the young lady.
There should only be one goal when first approaching any of your guests. Get Them To Smile. If you're able to get a simple smile from your guest during the first contact, you have now built trust and broken down the wall between server and guest.
To be able to accomplish this, you must first have the right staff on the floor, great employee morale in your business and a respected management team in place. When these 3 key areas are in place, the staff will feel comfortable enough to be themselves in their work environment. They will then genuinely want to provide a type of service that is truly appreciated by the guest.
To be able to make a great first impression the server needs to establish what type of experience the guest is seeking. The very first key is to have the server make some key observations of the table as early as possible. Try to observe the group as they are approaching the table to see what type of mood they may be in and their special indicators such as children, business meetings or romantic couple.
After the server has broken the ice and made a small simple connection to the guests it will open the door for a great experience. The guest will feel much more comfortable and if they are having a good time they can overlook small mistakes. When a connection has been made, the server can make personal recommendations and have the guest buy the items being suggested instead of the server trying to sell.
Unfortunately what take place in 62% of our Secret Shopping observations reports is that nothing is suggested at all. That usually takes place when either the employee or the manager does not care about their position. To truly give customized, personal service there needs to be a few additional questions asked during the first two trips to the table to understand the guest's expectations. Is this your first time in? Do you have plans for this evening? Did you come in for a specific dish tonight? Just try and find out what they are looking for.
15 seconds can go a long way if your staff is trained on how to serve your guests and you provide the proper work environment so your team enjoys the job.


Darren DenningtonDarren Dennington is the Owner and Founder of Service With Style, a secret shopping service dedicated to restaurants & hospitality. A long time industry veteran, Darren also consults and coaches restaurant operators on their operational and marketing strategies. 

Thursday, September 4, 2014

Floral Convention ReGeneration…A Renaissance of Renewal
























The Ozark Florist Association Floral Convention
is September 13th & 14th, 2014 at the:
 
Downstream Casino Convention Center
69300 E Nee Road, Quapaw, OK.  74363
918-919-6000
just a short drive from Kansas City

ReGeneration…A Rennissance of Renewal them will be a great weekend of floral education, meeting new industry vendors and designers.   Just a short drive from Kansas City….

I will be there, a great weekend!  The registration information is above.

Students from the classroom you will register under flower classroom for your company….see you there!!

More information at:  www.aboutozark.com

Wednesday, September 3, 2014

Explore Floral Design 12 Mondays begins January 19, 2015




Explore Floral Design              
12~Mondays    

Begins January 19, 2015

Maximum 8 students
January 19, 26
February 2,9,16,23
March 2,9,16,23,30
April 6th
84 class hours of hands on training
  9:30-5:30   1 hour lunch




Overview

This 12 day Exploration of Floral Design class will teach the basic principals of floral design, and so much more.  Each day will have a morning/evening lecture and afternoon/evening of hands on designing.  Students will participate in the processing and handling of fresh flowers each day for the lab session.   The students will be trained to execute all basic forms of design to apply for a floral designer position.  This is a required class for job placement.  The class offers business information on pricing for profit, daily sales, floral delivery expenses, and bulk purchases for profitability, and so much more!  The students will have a final exam on materials covered during lectures.  And every class day will be more fun than you can imagine and the amount of flowers to work with and industry information is fantastic!
FLOWERS are beautiful creations, the curiosity and enthusiasm for information on FLOWERS is contagious.  Take yourself somewhere new….to the Flower Classroom.  Learn to be a FLOWER expert.
This class enables you to become a FLOWER expert!   Having so much fun every class session.
Objectives
·       Introduction to design
·       Color terms and theory
·        Processing and handling of fresh flowers
·       Flower & Foliage identification
·       Hands on design of basic forms of design
·       Techniques in design
·       Wedding Bouquets
·       Flowers to wear
·       Sympathy Tributes
·       Every day designs
·       Pricing of floral products
·       Salesmanship with FLOWERS
·       Handling Customer complaints
·       Tropical floral designs
·       Field trip to Floral Wholesalers

Activities

Each student will have materials provided to execute all designs.  The classroom also has additional books, supplies and flowers for purchase.  This allows students to practice additional designs at home.
We will cover the Principles, Elements & Techniques of Design
·       Balance, Emphasis, Harmony, Proportion, Rhythm & Unity
·       Color, Form, Line, Space & Texture
·       Bailing, Banding, Binding, Bunching, Clustering, Detailing, Facing, Framing, Grouping, Hand Tying, Kubari, Lacing, Layering, Mirroring, Pave, Pillowing, Sequencing, Sheltering, Stacking, Terracing, Tufting, Veiling, Wrapping & Zoning.

Floral Design Tools

The Flower Classroom provides a Notebook of Floral information, Color Wheel and a California Flower Selection guide, and other industry catalogs.
 Students should bring something for note taking and a calculator.  The classroom has assorted tools available to use, new floral tools are available in the classroom to purchase.  Any other tools necessary for the class will be available.

Evaluation

A certificate of completion of this class will be available with a passing grade on the final exam.
Students that have enrolled and passed the Explore Floral Design and wish to enroll in the Advanced Floral design class that follows will be given a discount on that class price when combining these 2 classes.
Christina Burton-Fox   AIFD   instructor

FLOWERS are beautiful creations.  The curiosity and enthusiasm for information about flowers is contagious.  Enroll in the Flower Classroom for the most up to date information….when the ordinary won’t do…take yourself somewhere new!


Materials

Fresh flowers and foliage’s and the containers will be provided for all the designs.  These designs are yours to take with you at the end of each class day.  You will not take apart your designs to execute the next floral design.
Flower selection will be seasonal.  The classroom will have a wide selection of flowers to choose from for design execution.  You will have permanent materials and all wire, tape, glue, etc. will be provided.
Styles of Design
·      Botanical
·      Circular Mass
·      Formal Linear
·      Line-Mass
·      Triangular
·      Vegetative




Class Registration

84 hours classroom time
Registration & Class Materials for a       12-day class or 2 evenings for 12 weeks.             
  $1,864.50

This amount is due in full to reserve your design table.  Payment can be made with any major credit card or with Pay Pal.
You can copy and paste this link for payment.  I will confirm your registration after the payment is received.

PayPal link for payment of Class
https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=BKXUGEZDLPERA
Cancelation of your space in the class is allowed up to 14 days before class for a full refund.  After that a credit will be applied for classes in the future.
 Call for more information.           913-708-2988