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Tuesday, November 4, 2014

AIFD Floral Food for thought....and FC private staff training

I can't agree more with "A great staff is key!"

This is so important in the training area...we all need to have some design time to learn new mechanics, products in the instrustry, as well as a just for fun class!!

Take the time to train on-site or in the flower classroom, contact me for this private staff training...we are the floral experts...lets be confident with design, product and industry knowledge!!

Christina Burton-Fox  AIFD, CFD
designer & instructor
flower classroom




American Institute of Floral Designer's monthly tip for members
What's Working for You?
Submit your tip!
AIFD is always looking for members to send in creative tips and ideas that you use. If you would like to have your idea featured in a monthly Floral Food for Thought send it in, complete with details and pictures if you have them, to Molly Baldwin-Abbott, AIFD's Director of Communication, at mollybaldwin@assnhqtrs.com.
November Marketing Tip
By Stacey Carlton AIFD, CFD

A great staff is key! Dedicated employees and customers are vital to word of mouth marketing. Look after them by providing the training and tools they need to do their jobs well. Have a list of job duties for every staff member readily available and easily visible so they understand their role in the business plan. If everyone works as a team, your business will run smoothly and look after itself. A well oiled machine with confident employees will encourage repeat customers and turn them into loyal fans.
American Institute of Floral Designers ● 720 Light St., Baltimore, MD 21230 ● 410-752-3318

Bloompop....Loves Local Florists

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Bloompop Partners With the Country's Best Local Florists
The country's best florists partner with Bloompop to increase their sales while maintaining control of their own brand.
Five Reasons to Sell on Bloompop:
  • FREE professional photo shoot of your unique and creative designs.
  • A curated environment: Bloompop is invitation-only, with strictly kept standards for new Partners. 
  • Beautifully designed, co-branded online Shop Page to tell your shop's story.
  • Dedicated, experienced Account Managers to help you with shop setup, sales, digital marketing, and social media to increase online sales.
  • Hassle-free payments. We handle payments and credit card charges. You simply get paid on time.
No monthly fees, no cost to join, no long-term contract, no listing fees, no hidden costs. We only make money when you do.
Apply Now
Who Should Partner with Bloompop
Bloompop is looking for local florist partners across the US who maintain high aesthetic standards, prioritize customer service, and consistently receive excellent reviews on consumer review sites. Our customers send flowers across the US with confidence that any design or florist they choose on Bloompop is "The 1%". Apply now.

Pictured: the [fLo rE sta] NYC design and ownership team.
Bloompop For Business
Bloompop works with national account partners to bring floral business back to local florists across the US. This optional benefit of partnering with Bloompop gives you access to large corporations looking to easily partner with local florists across the country.
Pictured: 'Vanity' by Fairfax, VA florist Multiflor
Bloompop For Weddings
Are you an events or weddings only designer? We'd love to speak with you! Our newly launched vertical, Weddings, features artisan wedding flowers from local florists in an easy-to-order format. Find out more here.
Copyright © Bloompop Inc, All rights reserved. 







Wednesday, October 29, 2014

FREE Thursday Evening Flower Therapy class November 20th

registration is still open!!

Thursday Evening Flower Therapy

November 20th
6-8pm

free floral class session

Let’s explore an AIFD Symposium Program      DVD format
                      AIFD
We will explore a new program once a month with a question & answer session following the DVD program.

WATCH AMAZING DESIGNERS AND EDUCATORS, BE INSPIRED!!

Please register~~~ seating is limited to 14 !!

Email your name & phone# to:

Can’t wait to meet you in the classroom

Christina Burton-Fox   AIFD

Florists Review Tip of the week

Service with a smile

img2Your demeanor when working on the phone is no less important than your demeanor when you greet customers face-to-face. While we would never welcome someone into the shop with a frown or anything less than a smile, we aren’t always at the top of our game when answering the phone. We can get in a hurry and answer in a clipped or monotone manner.

Work with your staff on taking a beat before answering the phone. Take a breath, put on a genuine smile, and then greet that phone customer. The warmth will come through and make for a pleasant exchange.

For a little extra reminder, you can even tape small mirrors or simple phrases – “Don’t forget your smile!” – near the phones to keep everyone in the habit.

Thursday, October 16, 2014

Beautiful color wheel of flowers


A beautiful color wheel with flowers….

Florists Review Tip of the Week


October 6, 2014

Upping Halloween Sales

img2Did you know that Halloween is the second-largest holiday for decorating? It’s second only to Christmas!

Many customer like to go all out with their parties and d├ęcor. To tap into this market, try some new tactics.

Teresa Lanker, chair of the Horticultural Technologies Division and coordinator of Floral Design and Marketing at The Ohio State University ATI, has some clever ideas:

“Market your shop as a holiday and seasonal decorating specialist. Replace red and green with orange and black, twinkle lights with flashers, and snowmen with jack-o’-lanterns, and you can transform traditional Christmas decorating schemes to spooky and spirited Halloween vignettes for homes, businesses and the shop.

Costumed deliveries. Make deliveries throughout October or during Halloween week with a helper dressed as a vampire, black cat, gypsy or superhero. Publicize this special service, and charge a bit extra for it, if you wish.

Bobbing for discounts. Write percentage discounts or other sales promotions on the bottoms of miniature pumpkins, and float them in a tub. Allow customers to choose their pumpkin discount prior to purchase.”

Tuesday, September 23, 2014

Pantone Color…..secrets of BLACK

Mystery and Authority
Pantone Color: the Secrets of BLACK




It is seen as the absolute contrast or opposite to white, familiar from the yin and yang symbol in Chinese philosophy. In this more positive and spiritual context, black is complementary and interconnected - the perfect duality of light and darkness, male and female."I've been 40 years discovering that the queen of all colors was black". Pierre-August Renoir
Black is the absence of light and is associated with the sky at night, mystery and the unknown. Since the early 20th century, it has come to represent the avant-garde, sophistication and elegance in design. But for centuries before that it was a widespread symbol of humility, soberness and mourning in religion, and of the supernatural and witchcraft in language and culture.
 
From Rags to Riches
In nature, the beginning of night is dark blue, which might explain why the Ancient Greeks used the word kuanos to describe both colors. Roman artisans and medieval Benedictine monks wore black - the former signalling low status, the latter humility. Its status rose with the arrival of high-quality black dyes and it became popular in court dress, initially influenced by the powerful Spanish court.
Black was later widely adopted by religious groups, including the Puritans and the Mennonites; it is still worn by the Amish people in the US. It also developed strong alternative connections in the political sphere - worn during the French Revolution to symbolize egalitarianism, by 19th century anarchists, and by Beatniks, Punks and Goths in the 20th century. The 1980s saw fashionistas wearing the all-black creations of Japanese designers Rei Kawakubo (Comme des Garcons) and Yohji Yamamoto.
Avant-Garde Milestones
Black has characterized revolutions in invention, politics and society. Radical poet and painter William Blake foresaw the looming Industrial Revolution when he described "dark, satanic mills", while Charles Dickens used visceral dark imagery to capture the filthy streets and smoky skies of London. Major inventions, including telephones, sewing machines, steamships and railroad locomotives, were painted black to emphasize their functionality. The first mass-produced car, Henry Ford's Model T, was famously any color "so long as it's black".
Arts of Darkness
In eastern art, black was used in calligraphy, developing through China and later in the painstaking pen work of the Middle East. In the west, the artist Rembrandt was an early adopter of a somber black-to-brown palette to tell a complex story in portraits. In the 20th century, Suprematist artist Kazmir Malevich created Black Square to capture revolution; Art Deco carried forward his preference for black - in tandem with shell pink, fawn and opalescent shades - to establish a defined language of modernism that still inspires us today.
New art forms of photography and film showcased black very differently - here was a subtle landscape of texture and grain. While technology soon developed to offer color, the enticing and sophisticated mood captured by the classic film noir movement of the 1940s has never left us. Black can deliver both style and substance - witness the 1960s' movie La Dolce Vita and the first stark paparazzi photographs of the rich and famous.
Quintessence of Elegance
In nature, black has rarity value; for centuries, plant breeders have tried to develop a true black tulip, rose and dahlia - all highly prized. The Icelandic black sandy beaches have an overwhelming beauty and mystique, just like the black panther and the raven.
Above all, the color is associated with sophistication. In 1926, Coco Chanel published a drawing of a simple black gown in Vogue magazine and her name remains synonymous with the little black dress. Yves Saint Laurent called black "the liaison which connects art and fashion" while Gianni Versace described it as "the quintessence of simplicity and elegance". Many fashion brands use it as their trademark color.
Navigating the Future of Black

Black signals change and unpredictability. Nassim Nicholas Taleb's 2007 book The Black Swan - referring to the unexpected events that reshape history - captured the imagination of thinkers everywhere as shorthand for radical events around us. Black remains a stamp of confidence and authority, as seen in the New York Times logo, but in an uncertain world there are many ways to tap into its qualities. After light comes dark, the natural cycle of things to come. Whether it is a radical interior statement or a signal of reliability, black remains a classic. As Coco Chanel put it, "Black has it all".

Thursday Evening Flower Therapy floral class November 20th

registration is still open!!

Thursday Evening Flower Therapy

November 20th
6-8pm

free floral class session

Let’s explore an AIFD Symposium Program      DVD format
                      AIFD
We will explore a new program once a month with a question & answer session following the DVD program.

WATCH AMAZING DESIGNERS AND EDUCATORS, BE INSPIRED!!

Please register~~~ seating is limited to 14 !!

Email your name & phone# to:

Can’t wait to meet you in the classroom

Christina Burton-Fox   AIFD

Eight Hair Raising Halloween Promotions

EIGHT HAIR-RAISING HALLOWEEN PROMOTIONS
Florists Review Newsletter
Halloween is HOT, even when it’s cold outside. Last year, an estimated 158 million people celebrated Halloween, and they spent more than $6.9 billion on Halloween-related stuff — decorations; party supplies; crafts; candy; and costumes for adults, kids and pets.
Even if you don't carry a single piece of Halloween merchandise, you can still attract customers to your store with fun promotions.
Here are eight ideas to get you started.
1. Hold a Facebook costume contest.
Have people post pictures of themselves (or their kids or pets) in their costumes on your Facebook page, and get your fans to pick the winner by “Liking” their favorites. Give a really great prize to the winner, like a gift certificate to your store or a popular item donated by a vendor.
2. Take customer portraits in costume.
Paint or buy a Halloween backdrop, and take pictures of your customers (or their kids or pets) in costumes. Send them digital copies, and ask if you can post their pictures on your Facebook page or Pinterest board.
3. Discount purchases for customers in costume.
Offer a special discount to anyone who shops in a Halloween costume. You could do it just on Oct. 31 or for the whole week (Halloween is on a Friday this year). Make a big deal out of it.
4. Treat the “ghouls” to a night out.
Invite all the “ghouls” to hop on their broomsticks and head to your store for scary snacks; witches’ brew; and a flower-arranging demonstration, workshop or class. 
5. Host a pumpkin carving class.
Invite your customers in to learn some new pumpkin decorating ideas or carving techniques (you can find patterns, templates and ideas online). You could host multiple classes with different techniques. Be sure to have plenty of pumpkins to sell, including several novelty varieties in unusual colors, shapes and sizes that can’t be easily found elsewhere, as well as pumpkin carving tool kits. Post pictures on your Facebook page.
6. Coordinate a monster hunt through town.
Work with other retailers in your shopping area to create a scavenger hunt for monsters that leads customers into all the participating stores. For example, in one store, customers might have to find a vampire figure, and in another, a Frankenstein figure. Once hunters find the figures, store staffers could stamp their monster-hunt cards, or for more fun, allow tech-savvy customers to verify their finds by “checking in” on their Facebook apps. Give everyone who completes the monster hunt a package of “monstrously” good gift certificates from participating stores.
7. Give away dead (or black) flower bouquets.
Wrap a dead flower or two in black tissue and raffia. Tie a note on it, typed in creepy font, saying something like, “We wish you a lively Halloween. Come back in November for 20 percent off any item!” If you’re uncomfortable dealing in dead flowers, try spray-painting fresh or fabric flowers black for an equally eerie effect.
8. Give a mix of spooky music.
Check the Internet for free spooky music, and make an eerie Halloween music mix for your customers. Burn some CDs, make a great label that includes your store contact info and invite customers into the store to pick one up for their Halloween parties or to play when kids come trick or treating.
Source: WhizBang! Training “Tip of the Week” #609, Aug. 13, 2014.

Monday, September 15, 2014

Students Asymetrical Floral Designs

Today the students created Asymetrical Designs.  This is the third day to design…I think they did a fantastic job!!  Everyone created 4 designs….
Explore Floral Design Class will begin again on September 30th on Tuesday & Wednesday Evenings….
join me in the classroom…