Florists Review E-extra newsletter

September 2016   Try the web version.

AUTUMN SHEAF BOUQUET Fall is nearly here, which means it is time for autumn wedding bouquets. This feathery autumn sheaf is a modern and creative idea. Click here to see instructions for creating this seasonal design.   PROBLEM SOLVED: HARVESTING BITTERSWEET A bittersweet-loving reader asks when she should pick the wild berried vines for use in both fresh and dried fall designs. Click here to read what Florists’ Review’s floral design coordinator Lori McNorton advises. REBEL ATTACKS TAKE A TOLL ON ETHIOPIAN HORTICULTURE Some worry that attacks by anti-Ethiopian-government forces on 10 horticultural companies in Ethiopia have damaged the country’s reputation as an up-and-coming flower producer for global markets. Click here to read more. 2016 GATEWAY TO THE AMERICAS CUP WINNERS Top floral designers from seven countries created amazing floral art in the 2016 Gateway to the Americas Cup International Design Competition. Click here to find out who won. NINTH MOON FLORAL DESIGN SHOWCASE: PLAN NOW TO ATTEND This Nov. 4-8, 25 floral designers from the U.S. and Canada will go head to head and flower to flower in the third annual Ninth Moon Floral Design Showcase in Portland, Ore. Click here to learn more. DETROIT FLOWER WEEK: A FLOWER-HOUSE-INSPIRED EVENT On Oct. 11-15, Detroit Flower Week, a conference inspired by last fall’s Flower House Project, will bring 19 top floral designers together for a week of design inspiration. Click here to learn more. SHINY X-MAS by Bloom's Professional This massive new book from German publisher Bloom's showcases a collection of creative floral designs in the European tradition for the Christmas holiday season.  Click here to learn more about this stunning book.

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Unsure how to view the class schedule or how to sign up for a class.....email me at: flowerclassroom@gmail.com I will be glad to answer any question at: 913-708-2988 thanks! Christina Burton-Fox AIFD

Florists Review Tip of the Week

We can't get enough of Halloween......

Sep 19, 2016  CASHING IN ON HALLOWEEN Halloween is the second-largest holiday for decorating, second only to Christmas. And interest doesn’t seem to be waning. To entice some spooky shoppers into your floral business, demonstrate that your shop is in the spirit of the season by: 1. Decorating your shop in ghoulish hues, and accent your space with creepy cobwebs and other frightful fare, such as jack-o’-lanterns, black cats, and a mix of ghosts and goblins. 2. Wearing costumes the week of the holiday both in the shop and for deliveries. Attire can be as simple as a witch’s hat or a mask, or you can encourage your staff members to go all out — as long as they keep costumes tasteful. 3. Hosting a pumpkin painting or carving class or contest. Pick up some fresh pumpkins, and supply the tools necessary to complete cute or creepy jack-o’-lanterns. Offer a prize to the victors.

Unsure how to view the class schedule or how to sign up for a class.....email me at: flowerclassroom@gmail.com I will be glad to answer any question at: 913-708-2988 thanks! Christina Burton-Fox AIFD

Fresh Floral Design Class thru a Kansas City Groupon Deal

Looking for a short and basic introduction to fresh floral design?  This Groupon class is a perfect way to learn important tips that you can use over and over....

Follow this link for the Groupon Deal.....look for the Groupon Schedule on the right to enroll in your class.

https://www.groupon.com/deals/flower-classroom-1-1

Here are just a few of the ladies and the designs they created in this Groupon Class.

The flower classroom on Chanel 5 tv segment

Watch this video on tropical flowers in the Flower Classroom
enjoy!

click below
Chanel 5 TV segment...make your room stand out with Tropical Flowers

Field to Vase American Grown Flowers Newsletter

David Beahm   & The Detroit Flower House It all started with a house: The Flower House. In October of 2015, The Flower House of Detroit opened its doors for a weekend-long Floral installation, welcoming an estimated 3,000+ visitors to tour an incredible in-house exhibit. The 15-room abandoned Detroit house, bought for $500 by Lisa Waud was no longer a home, but was a floral art exhibit she wanted to share with the community. Collaborating with a talented team of florists from Michigan and across the country, many walls, ceilings, staircases, furniture, and even toilets were covered in fresh American Grown Flowers and living plants, totaling to about 4,000 flowers. A snapshot of David Beahm inside his floral room. David Beahm of David Beahm Experiences was one of the select florists who participated in the Flower House project, which garnered national media exposure. David Beahm is a man of many talents who recently started his very own flower farm.  And lucky for us, David Beahm's Thistle Dew Farm in Quakertown, PA is the site of our next Field to Vase Dinner on Wednesday, September 14. Quick look at one side of the room. His Flower House design was brilliant, captivating and inspiring. Called "Channeling Mother Nature," his room was a woodland-inspired dining room that sat in the heart of The Flower House. His room included a moss-covered table in the center, above hung a giant tree-stump chandelier with dripping water.   A great shot of the inside of the dinning room (turned Beahm creation). A wonderful outside shot of David Beahm's design. The perfect duo to bring the experience to Detroit: David Beahm (Left) and Daevid Reed (Right). The Flower House floral team who worked together under one roof,  to make this project a beautiful one. You've seen his magic created for the Detroit Flower House, now see what he has in store for the Field to Vase Dinner Tour, when we visit his #AmericanGrown flower farm, David Beahm's Thistle Dew Farmon Wednesday, September 14! Tickets are going fast, save yours TODAY! F2V heads West with Sunset Magazine Meet the F2V host for our upcoming Sonoma dinner, Johanna Silver, garden editor of Sunset Magazine F2V featured host Johanna Silver, garden editor of Sunset Magazine. The Field to Vase Dinner Tour is making its way back to California to set the dinner table at one of our most anticipated stops yet! Joining us for a dinner located in California's beautiful wine country, Sunset garden editor Johanna Silver will be our "farm host" of the night. This dinner takes place at Cornerstone in Sonoma, the home of the new Sunset test garden, on Sunday, October 16.  Our F2V guests will have the opportunity to explore the many wonderful and innovative landscape designs in the garden, which celebrates the connection between art, architecture and nature. We recently had the chance to chat with our featured host to talk about everything from designing the new test garden at Cornerstone, to her passion for supporting local farmers, and what our Field to Vase guests can expect next month when tables are set to perfection in Sonoma! F2V: We are so excited to have you join us at Cornerstone in Sonoma as our host for the night!  What are you most excited for when the Field to Vase Dinner Tour visits in October? Johanna: I'm most excited to see Alethea's arrangements! This will be our first time harvesting and designing directly with the bounty from our test garden. It has often been used for... (Read More)  Sunset's test garden at Cornerstone Sonoma. The location couldn't be more perfect for a dinner in celebration of American Grown blooms. Join the Field to Vase Dinner Tour for a dinner to remember in Sonoma, CA on Sunday, October 16! Save your seats today! Next up: Join us at Cornerstone Sonoma...or  Woodland, WA! All of our dinners promise a one-of-a-kind experience. You can learn more about each of the dinners on this year's tour by clicking on the map below.  Be among the first to experience the new home of Sunset Magazine's test garden at Cornerstone Sonoma on October 16th in Sonoma, CA. Tip toe through the tulips with the Field to Vase Dinner Tour as we stop at Holland America in Woodland, WA on November 6th. AmericanGrownFlowers.org  916.441.1701  info@americangrownflowers.org

Certified American Grown, PO Box 90225, Santa Barbara, CA 93190-0225