Where do you begin??

I was just like you until I began to take floral classes....creative, artistic...my passion was set on fire with floral design!

I am here today to tell you that floral design is for everyone!!

This changed my life & career path. My passion is stronger today....it wasn't always easy....but with practice everyday it became easier and prettier as well.

Compliments and sales for my floral designs also increased. I became a member of the American Institute of Floral Designers in 1992. What is AIFD?? A non profit organization dedicated to promoting the art of floral design as a professional career.

Then I found the best reward was sharing.... everything that was shared by my mentors and teachers!! How lucky I was to learn so many things about floral design.

Until today did you feel there is more to floral design & not finding the right information??? Join a class at the flower classroom...answers to all the questions in EVERY class.

No worries....all you have to do is begin. Classes for everyone, every month, convient times...

I provide: quality content
quality FLOWERS
quality design skills= a floral artist

Christina Burton-Fox AIFD CFD
floral artist & teacher

follow the classroom by email

Monday, July 25, 2016

Florists Review Magazine tip of the week


Share this tip      

Jul 25, 2016 

Provide More Options

Diversify your wedding business by adding related options such as tuxedo rentals, invitations, unity candles, etc. You could even convert shop or garden center space into a charming wedding chapel or become licensed as an officiant to perform wedding ceremonies, both of which have proved successful for other florists.

Have an idea for Tip of the Week?
Submit your idea and be included in a drawing for a FREE book from Florists' Review!
Click here
Website
Facebook
Twitter
Pinterest
Instagram
YouTube
Copyright © 2016 WildFlower Media Inc., All rights reserved.
You are receiving this email because in the past you provided WildFlower Media Inc. to opt-in to our electronic information and promotions.

Our mailing address is:


Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list

Wednesday, July 20, 2016

Florists marketing with Pokemon GO

Use Pokémon GO for your floral business


Drive Flower Sales With 
Pokémon Go

The new Nintendo phone game Pokémon Go is a surprise hit with millions of users only one week after launch.  Is it a tool for flower shop marketing? 

Florists can use the game as a fun way to lure players to their shop and potentially convert them into paying customers - and florists can drive local media coverage in the process. 


Learn How To Use Pokémon Go For Your Business

Copyright © 2016 Floranext, All rights reserved.
You've subscribed to the Floranext Newsletter. Floranext works to keep independent florists up to date with floral industry news and provides websites, point-of-sale and industry tips to let flower shops thrive in today's modern world. 

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list

Tuesday, July 19, 2016

California Grown Flowers Field Notes




Field Notes
Fresh PicksOne To Grow OnKnow Your FarmerFlower PowerPressed Flowers
Fresh Picks
The latest industry news
Time To Celebrate! 
Certified American Grown Turns 2


July marks the second anniversary of the Certified American Grown program and branded campaign. The California Cut Flower Commission is a proud sponsor of the Certified American Grown program. 
 
Launched in 2014 by a national coalition of flower farmers and organizations, the program is now certifying millions of stems of American Grown Flowers and providing the only 3rd-party guarantee that assures buyers of the domestic origins of the flowers they are purchasing. 
 


The campaign now represents 54 certified farms in 16 states.

"Certified American Grown has helped to unify flower farmers on a campaign that consumers can understand and identify," shared Certified American Grown administrator Kasey Cronquist. "It is exciting to see so many flowers going out from so many farms with such a consistent and compelling message and then to see such a positive response."

 

To see the complete list of Certified American Grown farms visit AmericanGrownFlowers.org

Take a moment during the month of July and thank a flower farmer!

  
Flower Power
Promotions in the industry
Back to Top
California Grown Features Flower Farmers Frank Costa & Mel Resendiz
The popular and informative California Grown blog has recently been featuring flower farmers up and down the Golden State. 

Get to know flower farmer Frank Costa at Ocean View Flowers and Mel Resendiz of Resendiz Brother's Protea through these fun interviews with California Grown. 

Click on the image above to read more.

Click on the image above to read more


Flower Power
Promotions in the industry
Back to Top
Your Guide to the Field to Vase Dinner Experience
To get a real sense of what it's like to attend and participate in an American Grown Field to Vase Dinner, check out Debra Prinzing's article on Botanical Brouhaha.

Botanical Brouhaha
Click on the image above to read more

Here Prinzing describes, in vibrant detail, the venues, the connection to the farms and farmers, the design efforts and the slow food approach that makes these dinners so special and impactful. 

She notes: "Guests are drawn to the F2V Dinners for the unique venue - an American flower farm - where they experience the age-old art and science of flower farming. They meet the flower farmer, tour the fields and greenhouses, dine among gorgeous local and seasonal blooms arranged by talented floral designers and leave with all their senses fed." 

Prinzing explains that the flowers really are the essence of the experience, "heightening each guest's awareness that the centerpieces are uber-local, of the moment, fresh and bountiful, not to mention grown and designed by real people."

We couldn't agree more! Why not attend a dinner and see for yourself?

Click on the map above to reserve your seat now!

Fresh Picks
The latest industry news
Dalai Lama Welcomed with CA Grown Flowers

When the Dalai Lama visited the 
state Capitol on June 20 to address 
a joint session of the Legislature, 
he was greeted by a spectacular 
CA Grown arrangement.

The arrangement, in hues of pink and purple, included Stargazer lilies, iris, carnations and gladiolus-all from California flower farms. 

The Dalai Lama also enjoyed a locavore meal created by a popular area chef. Intel post visit found he was a big fan of chocolate chip and carrot cookies. 



Flower Power
Promotions in the industry
Back to Top
Annual Monterey Bay Open House Attracts Flower Fans  
The annual Monterey Bay Open House attracted big crowds who were able to tour California Pajarosa Floral, Kitayama Brothers, Four Winds Growers and Succulent Gardens-some of the area's most popular and prestigious flower farms.


An event in advance of the tour drove outstanding traffic and included a fun, floral design competition among local candidates who are running for office. That event, and the media coverage that followed, provided yet another opportunity to connect with consumers who continue to crave locally grown blooms.  

Robert Kitayama (far left) talks with Jimmy Panetta (middle) and Santa Cruz Supervisor, Zach Friend, on a tour of the Kitayama Brothers Greenhouse.
  
Now in its seventh year, the open house has raised more than $35,000 for area nonprofits and has gone a long way toward connecting the community to the "buy local" movement. 

Guests of the Monterey Bay Open House brought home 
fresh, stunning, locally grown flowers.

Check out the amazing flickr gallery to get a sense of the event and its popularity. 


Pressed Flowers
California grown flowers in the news
Back to Top
Field to Vase Dinner Tour Makes Sunset  
The American Grown Field to Vase Dinner Tour was recently featured in Sunset Magazine's "Best of the West" section. The photo featured flowers grown by Kendall Farms in Fallbrook, CA and designed by Christina Stembel of Farmgirl Flowers. 

Click photo to read the article beginning on page 6.

The mention highlighted the upcoming dinner tour stop, hosted by Sunset, at Cornerstone in Sonoma, CA. That dinner will be held October 16. Don't wait to be a part of this amazing tour stop at Cornerstone! 


Photo by Johanna Silver, Garden Editor of Sunset Magazine


Flower Power
Promotions in the industry
Back to Top
Field to Vase Dinner Tour Headed to Boulder 
The next stop for the American Grown Field to Vase Dinner Tour is Boulder, Colorado, on August 13.

So far, every dinner held has been a sellout. And, each time the tour comes to town, local-and often national-media helps spread the word about the importance of local, sustainably grown flowers.

Guests arrived to this stunning table last year 
for the 2015 Field to Vase Dinner at the Fresh Herb Co. in Boulder, CO.

Those who attend the dinners enjoy a spectacular meal on an American flower farm with views that are simply breathtaking and leave as evangelists for the movement! 

Now in its second year, the Field to Vase Dinner Tour is proving once again to be a spectacular opportunity to showcase American Grown Flowers, the farmers who grow them and designers who work with them.