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A Next Generation Multimedia Company For the Floriculture Industry The Latest Stories in Floriculture

Because You Asked for MORE!…New Spring Merchandising Ideas from Europe! Check Out the 25-Image Photo Gallery of Our Latest Merchandising Treasures! You asked for more display ideas for Spring …and you got ’em! Check out these brand new visual ideas using everyday props, innovative colors and show-stopping themes! The materials are simple: chalkboards, wooden blocks, nesting tables, wheelbarrows and chairs! Remember…. the beginning of every single sale is getting the customer to STOP, and these ideas... Read More » Share this FREE Newsletter with your team! Rock Stars of the Industry Eight of the Best Instagram Gardeners to Follow in 2018 Gardeners growing their presence on social media are becoming key influencers. For years, I’ve sniffed at Twitter, rolled my eyes at Facebook and snorted at Snapchat. But then just when I couldn’t get any more toploftical, along came Instagram to win my heart and prove me completely wrong when it comes to the world of... Read More » Tricks of the Fresh Cut Trade A 3-Step Guide to Creating Traditional French Flower Arrangements As beautifully disheveled as Jane Birkin’s bangs. There as just as many flower shops in France as there are boulangeries and patissiers — and like any other facet of French culture, buying and giving flowers is done casually, but with style. Creating classic French floral arrangements is all about attitude; arranging fleurs des champs (wild... Read More » Tricks of the Plant Trade Prankster Puts Plants In New York City Potholes A YouTube star is helping New York City live up to its reputation as a concrete jungle. But as WCBS 880’s Ethan Harp reported, the city is not impressed by his latest stunt. “When I was driving around New York City, I hit a pothole with my car,” professional prankster Coby Persin posted on his... Read More » Industry Events PHOTO GALLERY: The Best Places to See Spring Flowers in NYC Wishing New York winter was a little less white? Luckily for you, spring flowers are just around the corner, and opportunities to stop and smell them are cropping up left and right. Cast your thoughts on sunnier things at the best places to see spring flowers in New York City. A must-see spring stop is... Read More » Career Builders Dos and Don’ts for Creating a Winning Business Pitch Startups and established businesses know that pitches are essential. It can mean new customers and/or funds, which you need to jump-start your company. It can mean impressing the right people who can definitely help you. But only if you do it right. It isn’t easy, though. In any setting, pitches hinge on how you persuade... Read More » Colors and Trends PHOTO GALLERY: 16 Décor Trends That Are Going to Be Hot in 2018! Lavender is the new millennial pink. Move over, millennial pink: Lavender is going to be the “it” color in 2018. At least, according to some of our go-to designers. We asked them what decor trends are going to be huge next year to help you stay ahead of the game, and this is what they... Read More » Tech Tips What Is Blockchain? All of a sudden, blockchain is everywhere. The technology, which was invented in 2008 to power Bitcoin when it launched a year later, is being used for everything from copyright protection to sexual consent (yes, really). Considering the daily churn of news around blockchain, not to mention the skyrocketing value of Bitcoin and other cryptocurrencies... Read More » Retail Trends PHOTO GALLERY: Fixer Upper Fan? Check Out 114 Flower Arrangements and Centerpieces You’ll Find in a True Fixer-Upper! – HGTV Fixer Upper Flower Arrangements and Centerpieces. From roses and daffodils to sunflowers and succulents, check out this definitive guide of all the florals you’ll find inside a Fixer Upper. The HGTV series Fixer Upper pairs renovation, design and real estate pros Chip and Joanna Gaines with home buyers to renovate homes that are in great... Read More » Science & Research When Did Flowers Originate? Learn It Here! Flowering plants likely originated between 149 and 256 million years ago according to new UCL-led research. The study, published today in New Phytologist by researchers from the UK and China, shows that flowering plants are neither as old as suggested by previous molecular studies, nor as young as a literal interpretation of their fossil record.... Read More » Spread the Word! Do you know someone who would benefit from this newsletter? Please send it to them! Did someone else forward this newsletter to you? Subscribe to receive the Grand Central Floral newsletter sent weekly to your inbox!

Christina Burton-Fox AIFD floral artist & instructor