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Christina Burton-Fox AIFD
floral artist & instructor

10820 W. 64th st. suite 102B
Shawnee Mission, Kansas 66203


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Christina Burton-Fox AIFDfloral artist & instructor

Thursday, January 26, 2017

AIFD Marketing tip: the Power of Pinterest

Marketing Tip:  The Power of Pinterest
By Stacey Carlton AIFD, CFD
Launched in March 2010, Pinterest is now known as "the world's catalog of ideas." It has evolved into
a powerful e-commerce platform and now includes a visual search engine that can identify and return identical photos or portions of that to its 110 million plus monthly active users. Over two million people pin product pins per day and it elds over two billion searches per month.

Are you and your business active on the fastest growing website by overall member growth? Pinterest impressively takes second place in growth of members among social media sites just behind Tumblr and ahead of Instagram. The search function and category algorithms have viral ability supported by the fact that 80% of pins are re-pins.
Pinterest categories are grouped based on similarity and tagging which greatly favors the member supplying the pin. Tagging your image appropriately will help keep your pin active and reoccurring with the increased probability of going viral. Unlike
other platforms the average pin remains relevant for months, yes months! In comparison the life of a tweet on Twitter is typically measured in minutes and on average a Facebook post exists on news feeds for hours.
In addition to all of these positives for your business attributes, Pinterest generates around 41% of social media based e-commerce tra c. Considering the visual appeal of our industry promoting your online sales for your business is a breeze on this site. An impressive 25% of consumers reported buying a product or service after discovering it on Pinterest.
We have the power to shape what our consumer seeks through this powerhouse platform. Create an account for your business today (it's free!) and let's inspire our clients to come to us informed and motivated by artistic and well executed design. After all, if we don't dilute the mason jar saturated market, who will? 

Christina Burton-Fox AIFD floral artist & instructor

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