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Christina Burton-Fox AIFDfloral artist & instructor
Tuesday, November 22, 2016
Florists Review e-newsletter
TABLETOP WREATH Whether hung on a door or laid horizontally atop a table, wreaths will always be stylish for Christmas. This tabletop version, by Leanne Kesler, AIFD, PFCI, makes a stunning centerpiece.
Click here to view City Line Florist’s “mannequin challenge” video.
FTD ANNOUNCES A CHANGE IN LEADERSHIP After eight years as FTD’s president and CEO, Robert Apatoff is stepping down. Christopher W. Shean, one of FTD’s directors, is the interim president and CEO while FTD’s board of directors conducts a formal executive search for a permanent replacement for Mr. Apatoff.
•52 percent of consumers plan to shop during the weekend following Thanksgiving. •50 percent of them plan to support local businesses. •However, 54 percent of consumers have never heard of Small Business Saturday and may be unaware of the deals and types of merchandise and services available at independent businesses.
HOLIDAY SALES EXPECTED TO INCREASE 3.6 PERCENT National Retail Federation (NRF) expects retail sales in November and December (excluding autos, gas and restaurants) to increase a solid 3.6 percent, to $655.8 billion. Online sales are forecast to increase between 7 percent and 10 percent over last year, to as much as $117 billion (approx. 18 percent of total holiday sales). Retailers are expected to hire between 640,000 and 690,000 seasonal workers this holiday season, in line with last year’s 675,300 holiday positions.
Hot off the presses, this brand-new book from the editors of Florists’ Review is now ready for shipping. It features 345 bouquets, boutonnieres and other designs for bridal party and family members, organized them into seven color groupings. Hundreds of flower types and varieties, as well as dozens of bouquet styles, are featured within each palette. 132 pages. Softcover. $24.95
Click here to order or learn more about this must-have sales tool and inspirational guide.