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Our Slow Flowers community was out in force during the weeks leading up to Valentine's Day, offering the answer to consumers who ask: "where are these flowers grown?" and "who grew them?"
We were ready for the buzz at Valentine's Day for good reason. The media is always seeking something novel and new to share with audiences. Slowflowers.com was mentioned in several online and print stories across the U.S., but we were especially jazzed to read the fantastic February 13th piece that ran onAdweek.com. With an average monthly online readership of 3 million, the trade magazine, seen above, generated lots of attention, reposts, and links for its story.
“The benefits of choosing locally grown foods over those from all over the world extends to flowers as well. That’s why garden and features editor Melissa Ozawa likes Slowflowers.com, an online directory of more than 600 florists and flower farms across the United States. The site offers local blooms in season (for instance, winter tulips or anemones, if you’re in the Northwest). Have your heart set on classic roses? It also helps users find growers in California and Oregon that ship nationally.”
The article features a beautiful early spring arrangement from Slow Flowers member Kathleen Barber of Erika's Fresh Flowers.
Those of you who’ve been listening to the Slow Flowers Podcast with Debra Prinzing know how much I love to interview flower farmers and florists about their role in the American Grown/Slow Flowers Movement, right?
Recently, my friend Theresa Loe of the Living Homegrown Podcast turned the tables on me with an interview about the Slow Flowers Movement. I am so honored that she took the time to bring the message of seasonal and local flowers to her audience of listeners who are passionate about seasonal and local food.