Florists Review e-newsletter

www.floristsreview.com                    February 2016                                 800-367-4708
	SPRING BLOOMS An array of seasonal blooms is arranged within a “fence” of pussy willows to create a modern yet natural composition. Click here to find out how to make this vibrant spring design.
	PROBLEM SOLVED A reader asks what she can do to help bulb plants from getting gangly and top heavy in consumers’ homes. Click here to discover what Florists’ Review’s floral design coordinator Lori Zirkle McNorton suggests.
	NINE WAYS TO INCREASE PROFITS By Bob Phibbs, the Retail Doctor A lot of advice has been given to retailers about how they must have responsive websites or apps, they must ship and return for free, they must offer online purchasing with in-store pickup and more. Those programs are giveaways that add costs. Instead, look at your current operations to see how you can boost your profits. Here are nine ways to do that. Click here to read the rest of the story.
	WOMEN’S DAY OPPORTUNITIES For several years, floral retailers, wholesalers and growers have actively sought to raise awareness of Women’s Day in the U.S. so that it may be observed as it is in other countries. In some parts of the world, the holiday is larger than Valentine’s Day and Mother’s Day combined. Click here to find out how Women’s Day can benefit the entire floral industry.
	TERRARIUMS:Gardens Under Glass This beautifully photographed book contains dozens of step-by-step how-to instructions, along with planting tips and techniques, for designing and creating “gardens under glass.” Click here to see one complete terrarium project and learn more about the book.

Unsure how to view the class schedule or how to sign up for a class.....email me at: flowerclassroom@gmail.com I will be glad to answer any question at: 913-708-2988 thanks! Christina Burton-Fox AIFD