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Tuesday, December 1, 2015

Florists Review Magazine Tip of the Week



November 16, 2015

Giving Thanks

img2Thanksgiving hashtags abound on social media this month, with many using labels like #Thankful or #30DaysofThanks as opportunities to post small images and recollections.

You can show the personal side of your business by doing the same with your social media accounts in the days leading up to Thanksgiving.

If you’re new to hashtags, you simply type the hashtag sign along with your brief text label when you caption your photos or write your tweet. This allows anyone who searches that text label – on Twitter, Instagram, Facebook and other social media – to find all related content. You can use hashtags like those suggested above – which will likely be used by many different people – or you can create your own. How about #FloralThanks?

Are you thankful for a last-minute shipment of blooms? Snap a photo and tag it (#FloralThanks). Thankful for partners who work with you in the community, like your wholesaler, neighboring businesses, area event coordinators? Give them a shoutout.

The hashtag is also a great way to encourage interaction with your followers and showcase your holiday designs without a direct sales pitch. Post one of your best Thanksgiving table arrangements with the hashtag #SoThankful and ask your followers to chime in with what they’re giving thanks for this year.

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