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Thursday, August 20, 2015

Florists Review e-extra




www.floristsreview.com                    August 2015                                 800-367-4708
WILLOW-TRUNK TOPIARY


Click here to find out how to make this stylish willow-trunk topiary-style design topped with colorful garden roses or your choice of flower types.

PROBLEM SOLVED

A reader asks when is the best time to pick fresh cattails and what she can do to prevent the seed heads from bursting.

Click here to discover what Florists’ Review’s floral design coordinator, Lori Zirkle McNorton, recommends. 
NINE WAYS TO BOOST
WALK-IN TRAFFIC

By Floranext

Do you want to get more customers into your flower shop? Here are nine ways to help your shop stand out from the crowd and get your front door swinging.

Click here to read the rest of the story.
FLORISTS ENTER THE FRAGRANCE INDUSTRY

Vogue magazine beauty writer Laura Regensdorf details how four renowned florists are merging flowers and perfume to create garden-inspired fragrances — revisiting the trail blazed in 1996 by the late Robert Isabell, the famed New York floral designer and event planner of the 1980s and 1990s.

Click here to read the rest of the story.Photo by Bert Stern, Vogue, 1965
VISIONARY FLORAL ART AND DESIGN

by Jeff Leatham

This spectacular book features the incredible floral stylings of Jeff Leatham, the floral artist to the stars. Featured are 10 years’ worth of Jeff’s floral masterpieces, from sensational parties to quiet intimate gatherings, organized by type of event, from weddings to anniversary parties to personal birthday dinners. This magnificent book is equal parts dazzle and inspiration.

Hardcover. 272 pages. More than 250 color photographs.

Click here to discover more about this exciting new book.








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