Contact Form

Name

Email *

Message *

Wednesday, October 29, 2014

FREE Thursday Evening Flower Therapy class November 20th

registration is still open!!

Thursday Evening Flower Therapy

November 20th
6-8pm

free floral class session

Let’s explore an AIFD Symposium Program      DVD format
                      AIFD
We will explore a new program once a month with a question & answer session following the DVD program.

WATCH AMAZING DESIGNERS AND EDUCATORS, BE INSPIRED!!

Please register~~~ seating is limited to 14 !!

Email your name & phone# to:

Can’t wait to meet you in the classroom

Christina Burton-Fox   AIFD

Florists Review Tip of the week

Service with a smile

img2Your demeanor when working on the phone is no less important than your demeanor when you greet customers face-to-face. While we would never welcome someone into the shop with a frown or anything less than a smile, we aren’t always at the top of our game when answering the phone. We can get in a hurry and answer in a clipped or monotone manner.

Work with your staff on taking a beat before answering the phone. Take a breath, put on a genuine smile, and then greet that phone customer. The warmth will come through and make for a pleasant exchange.

For a little extra reminder, you can even tape small mirrors or simple phrases – “Don’t forget your smile!” – near the phones to keep everyone in the habit.

Thursday, October 16, 2014

Beautiful color wheel of flowers


A beautiful color wheel with flowers….

Florists Review Tip of the Week


October 6, 2014

Upping Halloween Sales

img2Did you know that Halloween is the second-largest holiday for decorating? It’s second only to Christmas!

Many customer like to go all out with their parties and décor. To tap into this market, try some new tactics.

Teresa Lanker, chair of the Horticultural Technologies Division and coordinator of Floral Design and Marketing at The Ohio State University ATI, has some clever ideas:

“Market your shop as a holiday and seasonal decorating specialist. Replace red and green with orange and black, twinkle lights with flashers, and snowmen with jack-o’-lanterns, and you can transform traditional Christmas decorating schemes to spooky and spirited Halloween vignettes for homes, businesses and the shop.

Costumed deliveries. Make deliveries throughout October or during Halloween week with a helper dressed as a vampire, black cat, gypsy or superhero. Publicize this special service, and charge a bit extra for it, if you wish.

Bobbing for discounts. Write percentage discounts or other sales promotions on the bottoms of miniature pumpkins, and float them in a tub. Allow customers to choose their pumpkin discount prior to purchase.”