|September 8, 2014 Florists Review Magazine|
See with a customer's eye
You enter the shop every day, but how often do you truly see what your customers see? Many of us use a backdoor or side entrance to our shops, and if that’s the case for you, be sure you take time to enter your shop through the front door on a regular basis.
Pick different times of day and days of the week – and whenever you’ve re-set the showroom. You’ll get a better idea of how well your merchandising draws the eye and flows throughout the store – and whether any tweaks are needed. Encourage your employees to do the same, taking note of their impressions as well.
We should always look at our retail space like a customer…beacuse without customers we won't have our retail business open very long. Celebrate and listen to your customers…be your own customer!
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Christina Burton-Fox AIFD
floral artist & instructor
10820 W. 64th st. suite 102B
Shawnee Mission, Kansas 66203
Christina Burton-Fox AIFDfloral artist & instructor