Florists Review Magazine tip of the week

September 8, 2014    Florists Review Magazine See with a customer's eye You enter the shop every day, but how often do you truly see what your customers see? Many of us use a backdoor or side entrance to our shops, and if that’s the case for you, be sure you take time to enter your shop through the front door on a regular basis. Pick different times of day and days of the week – and whenever you’ve re-set the showroom. You’ll get a better idea of how well your merchandising draws the eye and flows throughout the store – and whether any tweaks are needed. Encourage your employees to do the same, taking note of their impressions as well. _________________________ We should always look at our retail space like a customer…beacuse without customers we won't have our retail business open very long.  Celebrate and listen to your customers…be your own customer! flower classroom