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Sincerely,

Christina Burton-Fox AIFD
floral artist & instructor

10820 W. 64th st. suite 102B
Shawnee Mission, Kansas 66203

913-708-2988
flowerclassroom@gmail.com

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DESIGNING A BEAUTIFUL SUCCULENT PLANTER - TIPS & TECHNIQUES WITH HITOMI ...

Christina Burton-Fox AIFDfloral artist & instructor

Saturday, September 6, 2014

AIFD September Marketing tip


September Marketing Tip
By Jenny Thomasson AIFD, CFD 

The autumn wedding shows are starting. How best to make a memorable impression on the brides? Jenny Thomasson says,"Get Social!"

Everyone's on Facebook (and you should be if you are not!). As you are working a bridal show, many brides will want to take a picture of your design to refer to later. Let them. In fact, invite them to! As they photograph your flowers, ask them to post the picture on their Facebook page and "tag" your company. Bride's are happy to post their favorite bouquet pictures so their friends can see and they will remember what they liked. It's truly a win-win.They have a reminder of your designs and you get a shout out in the social media world.

Imagine just how far this can go. Start with 100 brides photographing and tagging an arrangement.They each have 100 friends that see the design tagged with your shop's name....now you have exposure to 10,000 people! The hope is they will like, comment and share the photograph with their friends...now your beautiful flowers and shop name has reached more people than you could ever hope to during the actual bridal show.

And...there is more! You will receive notification of the Facebook tag so you can follow up with the prospective bride after the bridal show. How cool is that?!?!?

As you prepare for the coming show season, get social and spread the love!

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